Front of Book: Media, Publishing, and Long-form "We really flipped this model," said Editor-in-Chief Sally Lee. "Usually content creation begins with an editor. We have content creation that begins with a reader."

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"We really flipped this model," said Editor-in-Chief Sally Lee. "Usually content creation begins with an editor. We have content creation that begins with a reader."

Not for nothing, but this model isn’t that new. (I suspect the editors will rewrite as much as, say, your generic aggregation-site employee would.)