“Part of what we’re doing is sharing content in a curated way,” Eric Carvin, the AP’s social media editor said. “It helps as news gathering; if we’re looking to find someone who has amateur video, we put out a call and a good chance we’ll hear back from people.”

About a dozen staffers run the AP’s flagship Twitter account, and the AP’s 20-plus Twitter accounts are run by around 100 staffers. Carvin is based out of the AP’s Nerve Center, which is its main central news desk that handles everything. Here, he and the social team monitor the Twitter for both sources and news.

Inside the AP’s Social Strategy